Who we are
Better Life is home to the world's best brands in kitchen appliances with a wide choice of over 400 products from more than eight international brands including Siemens, Smeg, Gorenje, Zanussi, Vestfrost, Terim, Solis and Hostess as well as the globally renowned – Forbes of Switzerland. We also have Better Life's own brand - Wolf Power. Pioneering the concept of built-in appliances in the region, our showrooms are located at the Mall of the Emirates, City Centre Mirdif, The Springs Souk, Deira - Al Ittihad Road in Dubai and Dalma Mall and Abu Dhabi Mall in Abu Dhabi. Our customer service facility is located in Al Aweer, Dubai.
ISO 9001:2015 Certification

- This Bureau Veritas certification affirms our Quality Management System’s goal (QMS) to ensure customer satisfaction at all times.

Ideal Luxury Appliance Store for Customer Service, Safety Standards, Showroom Displays and Layouts

- Given by the Dubai Municipality for exceptional performance in terms of customer service and safety standards.

DSES - Best Service Performance Outlet Award 2020

- Given by the Department of Economic Development in Dubai for exceptional performance in terms of customer service.

Easa Saleh
Easa Saleh Al Gurg Group
Founded in 1960 by Easa Saleh Al Gurg,our late Chairman, ESAG is a multidivisional conglomerate with 27 companies. ESAG’s diverse product and business interests include retail, building & construction, industrial and joint ventures. With an active presence throughout UAE, Oman, KSA; its reach stretches across Asia, Middle East, Africa, parts of America, and Oceania.

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Why Better Life
Official Distributor
Official Distributor
Distributor of 9 global brands: Siemens, Smeg, Zanussi, Vestfrost, Terim, Wolf Power, Hostess, Forbes and Solis.
Long Product Lifespan
Long Product Lifespan
Better Life is home to the best European brands with a long product lifespan.
Price Promise
Price Promise
Best price guaranteed. We will match the price of known retailers. Read more.
Price Promise
Product Demo
We provide product demonstrations that will help you make the best use of your product after installation. Read more.
Deliver & Install
An expert team will deliver the appliances to your home & install it efficiently* *Split AC installation is an additional cost.
Easy Payment Plan
Enjoy 0% payment plan on your purchases. Easy payment plans for big and small purchases. Read more.
Built-in Specialist
Built-in Specialist
We are the market specialist of built-in home appliances.